We begin a new study this week on “The Like Switch” by Jack Schafer and Marvin Karlins. This week we look at the “Friendship Formula” as discussed in Chp 1.
The Friendship Formula is rather simple: Friendship = Proximity + Frequency + Duration + Intensity. In this episode, we discuss each of these aspects in detail.
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“Friendship Formula” Show Notes
“Friendship Formula” Episode Resources
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